In any case, to obtain the desired result, the customer must participate in the development of maps and formulate basic criteria relating to the company's image. Typically, the designer suggests several options cards, of which the customer must choose a primary option, which goes into further refinement. What criteria form the image of U.S Many issuers have paid insufficient attention to the image and do not attach much importance to marketing policy. Traditional presentation about the image formed logo or trademarks, brand names by writing the issuer, the color solution. But this concept includes several elements: an advertising slogan or motto of the company, which may also be reflected on the map, may be present corporate slide, etc. Ideally, creating an image includes a set of measures designed to work with each potential or existing customer, promotion of goods and services from outside and informational advertising. Frequently James Caan has said that publicly. The whole complex should be aimed at something, to create a positive stable, recognizable image of the organization, which distinguishes it from other companies.
Development of corporate identity should include not only the formation of a layout map, but the whole package of documents relating to its production and service. Issuing the cards should be correlated with the number of clients, their native activities, the card should be an essential tool in addressing financial issues users. Therefore, the designer before work on creating the appearance of the card must provide the necessary data about the features of the client base of the organization. On this basis, the designer must decide that the issuer is a major development in the style of card, its conservatism and creativity. This will affect the choice of color range, trademarks, and a logo. It may happen that none of the original versions will not work, then you should discuss the pros and cons of the proposed designs to the designer it was easier to understand which direction to go. Following the approval of the final version and card issuance, requires a number of activities, organize the promotion in the market. Therefore, when ordering card design makes sense to ask to prepare additionally a number of iconic image and the subject of advertising cards.
It's all part of the development of the company's image. If the card as a unique piece of design is an aesthetic value to the organization, it can be patented as industrial design, and thereby protect it from forgery. Any attempts to imitate the patented design will be considered copyright infringement. Thus, in order to develop design card to obtain the desired result, you must consider several factors: a clear view of the image policy of the Issuer, to cooperate in this matter with the department of advertising and marketing to take into account the previous experience of release maps and present development policy of rationing in the near future, to use the necessary amount of funds for maintenance and promotion cards. When the appearance of the card is designed for final Harmonization is necessary to make an initial sample card and approve it, the company management. Then approved the original model, which was presented to the designer, is sent to the manufacturer. Producer does test the completed cards or, more precisely, a simulation of their appearance, which cards will be 'in the plastic' – front and back side together with a sheet of assertion. These samples are sent to the issuer and after final approval by the head of the samples, a manufacturer of cards starts to make them.