Managing Director

For Bennet is not required time – and personnel-intensive control of each individual scale. Matthias Harshly, spokesman of the Managing Director at Bizerba, confirmed: the central control pays off especially when a big company like Bennet with frequently changing offers. As in a package with return receipt requested, the Center receives a response of the controlled devices. It indicate whether all prices and promotional content have been updated. The user knows this even before the store opening, whether all data has been updated. A dialogue in real time instead of classical one-way communication.

Thus not only the downtime, but also error, for example, through the use of incorrect prices decrease.” The advantages of this technology are obvious: the scale is in real-time dialogue with the sales, so that this can promptly respond to the exact sales figures with price changes. In case of problems contact the Bizerba service scales without employees. This can quickly analyze error remotely and fix. This saves time and costs. And the RetailControl can do even more: it can make the entire corporate network and Monitor control as the software network between scales, price Sau draughtsmen and peripheral devices, such flat screens as digital posters at the POS. Duration and frequency of the resulting advertising messages on the screens of the scales can be captured, so the sales can compare those statistics with the sales figures and promptly respond with price promotions.

Bizerba has already performed with numerous companies of field tests in the field of scales advertising. Article data were combined with seasonal products. Presents not only the mere piece was meat, but also preparing appetizing, with appropriate vegetables equal. This new measure of marketing often triggers an impulse purchase at the consumer. Receives information on broader products where he meets the most buying decisions directly at the point of sale. Also the sales of products previously used a shadowy increase accordingly. An additional advantage is that the waiting time will be attractive. The image of Bizerba would have expanded in the course of numerous ongoing projects: we get a lot of feedback from the projects and determine that Bizerba customers no longer just see pure manufacturer of scales, but as suppliers of individual system solutions. The Bennet project is a great success for Bizerba, because we again determine what factor is the software”, finally as Harsch. Bennet was founded in 1964 by Enzo Ratti in Como, headquartered at Lake Como, Montano Lucino. Meanwhile, approximately 59 markets among the companies. Bizerba Bizerba is a worldwide operating, leading in many areas solution providers for professional system solutions of weighing, labelling, information and food service technology in the segments retail, food industry, manufacturing and logistics. Industry-specific hard – and software, powerful network-compatible management systems, as well as a wide range of labels, consumables and business services ensure transparent control of integrated business processes and the high Availability of Bizerba-specific performance characteristics. Worldwide, Bizerba is present with 41 shareholdings in 23 countries and 54 country offices in over 120 countries. Headquarters of the company, which employs about 3,000 people, is Balingen; further production sites are located in Messkirch, Bochum, Vienna (Austria), Pfaffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (United States) and San Luis Potosi (Mexico). Contact: Bizerba GmbH & co. KG Claudia Gross Director global marketing & communication Wilhelm-herbal-Strasse 65 D-72336 Balingen phone + 49 7433 12-33 00 fax + 49 7433 12-5 33 00 E-Mail: nic.pr network integrated communication Patrick Schroeder Coburg road 3 53113 Bonn phone + 49 228 620 43 84 fax + 49 228 620 44 75 E-Mail:

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